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Information Systems, Games and Gamification

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  8. eCo-CreAItion: Exploring the Design of Human-AI Co-Creativity for Sustainability Innovations

eCo-CreAItion: Exploring the Design of Human-AI Co-Creativity for Sustainability Innovations

Digitalization is transforming all areas of societal, economic life and artificial intelligence (AI), as a disruptive technology, is fundamentally reshaping how humans collaborate with technology. At the same time, we are confronted with critical societal challenges that demand new ideas and innovative thinking. The integration of AI into creative processes, referred to as human-AI co-creativity, offers promising new pathways for innovation enabling the development of solutions to pressing sustainability issues.

The research project eCo-CreAItion explores the potential of human-AI co-creativity in fostering sustainability innovations, particularly in the context of developing sustainable business models. The project investigates psychological, ethical, and technological perspectives on co-creative processes, develops and evaluates motivational design strategies to support co-creativity, and analyzes how such processes contribute to the emergence of sustainability-driven innovation. The project thus aims to generate insights with technological, economic, and societal relevance.

From a technological perspective the project seeks to understand the roles AI systems can assume and how human-AI collaboration processes can be designed to enable genuine creative partnerships in which AI not only assists but actively participates in the creative process. 
From an economic perspective the project provides foundational knowledge for successful human-AI collaboration in corporate contexts by identifying key psychological and ethical factors for effective co-creativity and translating them into motivational design strategies that can be applied beyond the immediate project scope. 
From a societal perspective the project offers a blueprint for demonstrating how AI can elevate creative processes to a new level and thereby accelerate innovation processes aimed at solving societal challenges.

Project Goals:

  • Analysis of psychological, ethical, and technological factors influencing human-AI co-creativity in the context of sustainable business model development
  • Development and evaluation of motivational and ethical design approaches for human-AI co-creative processes
  • Investigation of how human-AI co-creativity can drive sustainability innovation
  • Engagement with practitioners and the public through innovative, participatory science communication 

The project is funded by the Bavarian Research Institute for Digital Transformation (bidt) as part of the ‘Graduate Center for Postdocs’ programme.

Duration: 01.01.2025 – 31.12.2028

Team: Jeanine Kirchner-Krath